On Wednesday morning, Kim Kardashian's fashion brand, Skims, released a new underwear campaign featuring Grammy-winning artist SZA effortlessly posing in a dark brown matching underwear set from the brand's Fits Everybody collection. The campaign images, shot and directed by Greg Swales, will be displayed on billboards surrounding the Forum in Los Angeles, where SZA's final tour stop will take place on Wednesday night.
In a statement, SZA expressed her excitement about being part of the Fits Everybody campaign and aligning herself with a brand that aims to make women feel comfortable and sexy. Skims has previously enlisted other global celebrities for their campaign ads, including Simona Tabasco and Beatrice Grannó for a Valentine's Day campaign and bold-faced celebrities such as Brooke Shields, Juliette Lewis, Cassie, Indya Moore, Becky G, and Chelsea Handler for a bra campaign that focused on women's journeys towards self-love and acceptance.
Skims' Fits Everybody collection ranges in size from XXS to 4X, making SZA a perfect fit for the campaign. In a statement, Kardashian praised SZA's honesty, confidence, and dynamic energy and called her the woman of the moment, expressing her honor for SZA's feature in Skims' latest campaign. The entire Fits Everybody collection can be shopped on Skims' website.